You know I really hate it when Internet Marketers (IMer’s) say they are being generous and that they are giving you a gift and then you wind up having to pay for it. This is what I call “The Trojan Horse” method and it is definitely not a gift.
I just recently saw this done by an Internet Marketer which will remain nameless. This is what really peeves me off. He sent an email out that stated “I’m feeling very generous this holiday season…”
According to dictionary.com generous means being liberal in giving or sharing; unselfish; a generous gift and a gift is something given voluntarily without payment in return. It is also something bestowed or acquired without any particular effort by the recipient.
What I am trying to get at is that it’s OK to make an offer but don’t present it as a gift. That’s just an appalling thing to do to the masses. You may have a great offer, but don’t make it into a Trojan horse. In my opinion this is very unethical even though, many internet marketers use this technique.
Giving something FREE can endear you to your list. If you want to have an offer on the same page as the gift, then that’s fine, but don’t disguise the offer in itself as a gift. That kind of makes you a Scrooge around this time of year. This is the reason why most people distrust IMer’s. The best Internet Marketers don’t have to resort to these underhanded tactics.
In conclusion, let’s raise the bar a little bit. Internet Marketing is an honorable profession. It’s the unethical marketers that make the rest of us look corrupt. Frankly, I am tired of people in the offline world calling Internet Marketing a scam. So why don’t we make a commitment to be honest in our marketing. If you have a quality product, great. Market that product to the best of your ability. And if you want to give away something for FREE then give it away for FREE, no strings attached.
MERRY CHRISTMAS TO YOU AND YOURS!!!
P.S. – Remember, in your drive to make a living and improve the quality of life for your family, take the time to spend it with those who are most important to you, especially during the Holiday Season. After all they are the reason why you are striving to be successful in this business.